Cheryl Jacobs Nicolai
Saturday, September 20th, 2008
Known for her soulful and personal approach to portraiture, Cheryl Jacobs has the unusual ability to bring out the intensity in her subjects, young and old. Her masterful use of B&W film and natural light give her prints a depth uncommon in today’s digital world. Her distinctive style of fine art portraiture is instantly recognizable.Cheryl’s work has appeared in Kodak’s ProPass magazine, Black and White Photography magazine, The Equine Chronicle, and numerous online publications. Her work has been featured in group and solo shows at The Photographer’s Gallery (Denver, Colorado), Core Gallery (Denver, Colorado), and The Elevator Gallery (Toronto, Canada).
[This interview was conducted face to face in Cheryl's home]
You are a photographer, a musician and a vocalist. Do you have other talents?
Not really, it is kind of hard to explain because I do all of those things together and separately and I do little off shoots of this and that. I have stuff that I do with the band; I sing with the band and I also sing at Lanie’s from time to time. I do old torch songs there.
So now, I do a little of this and a little of that and photography over laps, music over laps. I used to do a lot of painting and a lot of drawing but photography made me lazy. I am too lazy to draw or paint anymore; it is just too much work.
What do you enjoy doing most?
It depends on what day it is. Sometimes the music stuff feels like the most comfortable fit for me and other days I just want to tell the band to go to hell an forget about it.
Then I will have a great shoot, and get a picture that I really like, and I am back into photography. Then I have a rough shoot and decide I hate it. It just really depends on my mood. I can’t really tell you right now where I’m at. Somewhere in between. I am happiest, I think, when I am combing both of them.
For example, in Arkansas, I go to Arkansas quite a bit. I do photography and music there , we have what we call the Barn-O-Rama. [In a low whisper, almost as a thought to herself] Arkansas is a different world….. a very different world….
The Barn-O-Rama is a bunch of very talented musicians that get together… amazing musicians. We have a big jam session, record it and drink way too much but I also shoot the whole thing. At the end we end up with a book and a CD of everything that happened that night. It is a really fun combination to see it from the artsy perspective that I shoot it from and hearing the gritty perspective that you would experience if you were there.
That is probably my favorite thing that I have done lately.
What do you do with the CD?
The guy that owns the barn that we perform in is a commercial and portrait client of mine as well. He buys the book and I use that money to produce as many more books as I can and give them all away to the musicians. I don’t make much from it but I have such a great experience doing it that I want to give something back.
You actually started singing and playing the piano in church?
I did. I was dragged around. I started at age three and was dragged around the church circuit in southern California.
Actually dragged? Was it something that you didn’t want to do?
At first it was something that I was into because I didn’t know any other way. Let’s be honest, you get a lot of attention. So, if you like everybody to watch you it is a good place to do it.
It’s nice because in church everyone just says amen and that’s wonderful, nobody gives you honest feedback. As a kid it is great for your ego. Then, at a certain point, you get to where you’re a teenager and you don’t really want to do that anymore.
I always enjoyed it but I was definitely ready to move on which is probably why I moved a long way away for school. A very long way, as far as I could get.
Did you start photography after you started to draw and paint?
It was a long time after. Actually I only picked up photography about seven or eight years ago. I started drawing and painting when I was really little.
With the drawing, I did a lot of exactly what I do with portrait photography but with drawing it definitely more about trying to get the likeness. It was definitely all about the eyes; trying to get the eyes right, trying to get them to say something. I used to obsess about that, I tend to be a perfectionist. I would erase and redraw and erase and redraw until I ripped the paper. I’d throw it in the corner for a couple of years and come back and go; nope, still not right.
Once I found photography it was a lot more fun because there is less worry about trying to make something look right. I can spend more time in trying to get something worth while out of it, something that actually says something. It replaced the best parts of drawing for me and lets me forget about the other stuff.
Your parents are extremely religious. To what extent does that affect what you do?
That’s a funny question because with the type of photography that I have intended to do, it doesn’t matter that much. With the type of images I make it’s going to be pretty hard to do a kids picture or a portrait that is offensive.
There have been a couple of projects that I have wanted to do but I have hesitated because I think to myself “I would really like to put my name on these and put them in a visible place” but……
Getting into music has helped me a lot. I don’t get to change all of my songs just because my parents are going to be there and frankly, I am not doing a show with out having a beer. So that has helped.
The things that I was afraid of… they are gonna think this, they are gonna think that… You know what? They do, and it is fine. It hasn’t killed me and I think that it’s actually been good for them as well.
I am such an outcast in my family anyway, it’s ridiculous. I am the black sheep for sure. I think right about the time I had the second divorce they started going “oh god”.
I think it’s been good for them. It has been good to challenge them because they are so sheltered. That seems strange to say that about your parents but it’s a choice that they’ve made. I have not left them any choice but to consider things outside of what they believe.
When I started singing at the burlesque club I think that about did it for them. I still don’t think that they actually know what burlesque is.
The other thing that’s been interesting is that I married a photographer and he enjoys shooting nudes and pinup that borders on fetish at certain times. I am married to him so I have been drafted to be a model. I don’t really have a choice, I can’t just say no. There is always this fear that they (my parents) are going to stumble onto his website and say “Wow…. look at our daughter”. Oh well, what are ya gonna do?
I don’t know how it will change in the future but for right now, especially with my music, it helps me go “meh”.
What are some of the projects that you have been hesitant to shoot?
I am not saying that I won’t. I want to shoot stuff that pushes the envelope a little bit. As I have gotten older I have definitely gotten darker and edgier and my kids have gotten older so that helps as well.
I do have an interesting circle of friends. I have so many interesting friends and I really want to document them all in their element. That means burlesque dancers, strippers, extremely off color comedians, all sorts of really interesting people. I’ll do it, I am shooting it now and enjoying it. I just don’t know what I am going to do with it. It is gonna have to be one of those little bridges that I cross at some point.
I like images that hint at something a little bit disturbing. I have found that those type of images are not a problem for my parents. They don’t look at it long enough to get it. They just look at it and go ” ah, that’s weird”. I don’t think there is a huge effort to see anything beyond “that’s a cool picture”.
For example; I’ve got pictures of kids that are really dark and really brooding. They are very unhappy looking and hint that there is something going on that’s really not right. Occasionally I will get a picture and look at it and think that there is something really off here. They (my parents) don’t see that. It takes to much effort.
How does having two failed marriages, two really bad relationships, affect what you do and how you see things?
During my first marriage I was not doing photography. I was fine with it ending, I didn’t need any recovery period at all.
My second marriage was when I had my first successes in photography and it was a horrible relationship, it was really shitty. That marriage is when I started photography, it was how I developed and that’s what I was used to. I made dark images, some very moody ones.
The odd thing is, that once I actually got him out of the house and started to learn how to be happy again it completely screwed up my photography. I had no idea how to shoot happy. I had nothing at all to pull from. At that time I actually produced some pretty awful work, it took away the angst that I was used to working from.
It has been a big adjustment, it’s here again but I think that I’m channeling other people. I am tapping into other peoples misery [laughs].
What is like now that you are married to a photographer?
We pull energy from each other but we shoot very different subject matter and our individual styles don’t overlap. It is good to have a built in critic. If I am going in a direction that I think is really great and it is not, I will get told that right away. It’s good. It keeps me honest.
You trust his criticism?
I always keep it in mind [laughs], let’s put it that way. I don’t always agree but I think we have a similar eye for what works. I can critique his work really well and he can critique my work really well but it doesn’t always mean that it is going to change anything.
Are you still teaching workshops?
Occasionally, I got burned out.
I really enjoy teaching. It benefits me, I learn a lot and I meet some great people.
It is rough to do the type of workshops that I like to do. They are very personal. They are so draining and exhausting and every time I would finish one I would tell myself that I just can’t do this again, and then I would. I did that for so long that I am just burned out.
Do you have plans to teach workshops in the future?
Yes, but they are going to be much different. They are going to be smaller, five people max. I was teacning workshops of up to fifteen people and with the nature of these workshops it is just way too much.
What do you try and accomplish in your workshops?
My biggest objective is to bring back the value of photography. Not how to take better technical pictures or how to use the latest actions because I don’t care about that stuff, I really don’t care. If somebody asks me one more time “what’s the best lens”, I’m gonna strangle them.
I want to bring back value in the content. I want them to shoot something that is meaningful. It is shocking to me how so many people have no idea what moves them. They have no clue. They don’t know what they find valuable. They have no idea and it drives me nuts.
My goal is to get them to figure out what is important to them and then we will work on the technique to back it up. We will figure out what is missing and what they need to work on.
Right along with that, is style. People think you can buy a style. They think style is the latest back drop or equipment and when someone else gets the same backdrop they think that their style is being stolen. If you can steal it, it is not a style.
What moves you?
I got frustrated with photography very quickly and it didn’t take me long to figure out that I was not saying a single thing with my pictures. I knew I wanted to say something but I didn’t know what I wanted to say.
I started searching around a little bit and then, there was one picture that I took and I thought, there it is, that’s it! It was a picture of a neighbor girl, sitting alone, by herself, with chin in hand lost in thought.
When I developed the film and looked at the contact sheets I realized that somewhere along the line I lost the ability to just be. Just sit back and be by myself. Don’t do anything. Don’t worry about anything, just sit there and be. I think that gets lost when you grow up.
The shot was inky and dark and not what you would consider a technically great shot. It violates most every rule. It’s tilted, it cuts her fingers off, it has loss of shadow detail. But… it meant something.
Actually I was a really…… um…. yeah, I was a weird kid. I was always the entertainer; I always had to make everyone laugh. I had to have attention but I was also very much a loner. I needed to be left alone a lot.
I was a deep thinker as a kid, I thought about a lot of things. I never felt like I was taken seriously because I was a little kid. That has always motivated me, especially when working with kids, to let them just be. To say something valuable about them and to take them seriously.
I photographs kids exactly the same way I photograph adults and that comes from not being taken seriously when I was a kid.
Describe your shooting style.
I am not what people call a photojournalist or documentary photographer which is a lie anyway. There is very little photography that is documentary and it certainly doesn’t have only portraiture in it.
I have gotten to where my style is much more conversational. I have a conversation, there is give and take. It is not an interrogating.
The mistake most people make when photographing children, especially professionals, goes something like; so… what’s your favorite color? What’s your favorite animal? What’s you r favorite game? blah blah blah blah. They’re just firing questions at them and not listening for an answer. So, at the end, you don’t know anything about the kid because you haven’t listened and the kid doesn’t know anything about you because you haven’t told them anything.
I like to really converse. I like to find common ground. I want to get to know them. I want to hear something more than what their favorite color is. I really like to have a lot of give and take and then the picture is just a record of their response to you.
I am a big believer in that you get back what you give. If they (kids) are not engaged then that says something about you. If you aren’t willing to put forth some effort you can’t get mad when they don’t just volunteer it.
If you didn’t have children of your own would you still be drawn to photographing kids?
Yes, because of my childhood experiences. It’s important to me, especially when you look around at the kid’s photography that is out there. So much of it is just brutal, it’s so disrespectful.
Why do you choose to shoot in black and white?
I like the grit and the mood. I am a big fan of grain and I find that color is too literal.
When I photograph kids I don’t look at it as a portrait, I want it to be more of a statement of kids in general, people in general. Getting rid of the color helps me to abstract it so that is not about a particular person but people in general.
It is also aesthetics. I like thing that are moody and things that are very simple. When I look at too much color I don’t know how to process it, I don’t look any deeper than “cool”.
Why do you shoot film?
I like the process. I like that I have to be slow and deliberate with it. I like that I have to anticipate, especially when I move from 35mm to medium format and then to large format.
You can’t just be lucky. You have to sense what is about to happen and I think that discipline has really enhanced my work. I like having to pay attention.
I can shoot digital, I just don’t do it. I like digital color fine but I do not like digital black and white.
I like the tactile feel of film. I like fiber prints. I don’t like cheap prints.
Why do you make images?
It is a release. I am a much nicer person because I have creative outlets .
I don’t usually plan an image but every now and then I will get one in my head and it just won’t leave me a lone. I can’t sleep… I can’t concentrate… I can’t do anything that I am supposed to be doing. There’s not a choice, it has to be made.
Then there are other pictures that I just think that somebody needs to make. A lot of those have to do with kids. I have photographed kids that are really ill and kids that are dying. I have photographed kids that have been neglected or abused. The images are not always for the viewer. Sometimes that person needs the attention of being photographed; this can be especially true when it comes to kids. It validates them when somebody wants to photograph them.
I do it because people need to know that they are valuable enough to be photographed.
Do you look at other photographers work or are you afraid that if you do it will have too much influence on your own work?
Early on, when I first started, I knew that if I looked too much at any one photographer’s work that I would copy it. I wouldn’t mean to but I would. I wanted to make sure that what ever my work developed into was mine as much as possible. It’s not totally possible.
I stopped looking at everything. I didn’t look at anybody’s work at all until I was pretty established in my own style. The funny thing is… at my first gallery show all I heard all night was “obviously influenced by Sally Mann and Mary Ellen Mark”. And I am like “who?”. I had to go home and Google them.
I wanted to make sure that I wasn’t just mimicking someone. In the end, where ever you land, it is inevitable that you will draw comparisons to somebody.
Since then I do have a policy of not looking at any one photographers work too much. I don’t buy photography books and I rarely buy photography magazines. I want to make sure that I am not doing the Mary Ellen Mark shot or this shot or that shot. I look at it long enough to identify what it is that I like about it and what moves me about it and then I don’t look at it any more. It’s a little limiting but because of the way I am I really don’t have a choice, I will start copying and I don’t want to.
What is the importance of art?
Art in general, photography specifically forces me to think and to consider things and to get a little philosophical. I don’t those things are required to get by in life today. I don’t think that you need to understand anything. I don’t think that you need to seek knowledge. I don’t think that you have to do anything in this day and age but get on the internet, watch TV and go to work to get by.
I don’t think that thinking is part of life anymore.
Art itself is not the valuable part of art. To see art, whether you are looking at it or creating it, that actually gives you the opportunity to think about something and consider it; that is where the value is.
How do you feel about being an artist?
I think it makes me smug [laughs]. I like the feeling that I am showing people something that they don’t see. I like feeling that there is a little bit more to me than what television show I am going to watch tonight. I like how it makes me think.
At the same, I have learned how to be able to say out loud that I am a photographer but I still can say with a straight face that I’m an artist. I can’t do it, I just can’t do it. I think that it sounds pretentious.
Are you an artist?
Yes!
The following excerpt was taken from Cheryl’s blog (with her permission) and posted here. I think that this is one of the most important pieces of advice that I have ever seen written to aspiring photographers.
What Every Aspiring Photographer Should Know
I get asked all the time, during workshops, in e-mails, in private messages, what words of wisdom I would give to a new and aspiring photographer. Here’s my answer.
- Style is a voice, not a prop or an action. If you can buy it, borrow it, download it, or steal it, it is not a style. Don’t look outward for your style; look inward.
- Know your stuff. Luck is a nice thing, but a terrifying thing to rely on. It’s like money; you only have it when you don’t need it.
- Never apologize for your own sense of beauty. Nobody can tell you what you should love. Do what you do brazenly and unapologetically. You cannot build your sense of aesthetics on a concensus.
- Say no. Say it often. It may be difficult, but you owe it to yourself and your clients. Turn down jobs that don’t fit you, say no to overbooking yourself. You are no good to anyone when you’re stressed and anxious.
- Learn to say “I’m a photographer” out loud with a straight face. If you can’t say it and believe it, you can’t expect anyone else to, either.
- You cannot specialize in everything.
- You don’t have to go into business just because people tell you you should! And you don’t have to be full time and making an executive income to be successful. If you decide you want to be in business, set your limits before you begin.
- Know your style before you hang out your shingle. If you don’t, your clients will dictate your style to you. That makes you nothing more than a picture taker. Changing your style later will force you to start all over again, and that’s tough.
- Accept critique, but don’t apply it blindly. Just because someone said it does not make it so. Critiques are opinions, nothing more. Consider the advice, consider the perspective of the advice giver, consider your style and what you want to convey in your work. Implement only what makes sense to implement. That doesn’t not make you ungrateful, it makes you independent.
- Leave room for yourself to grow and evolve. It may seem like a good idea to call your business “Precious Chubby Tootsies”….but what happens when you decide you love to photograph seniors? Or boudoir?
- Remember that if your work looks like everyone else’s, there’s no reason for a client to book you instead of someone else. Unless you’re cheaper. And nobody wants to be known as “the cheaper photographer”.
- Gimmicks and merchandise will come and go, but honest photography is never outdated.
- It’s easier to focus on buying that next piece of equipment than it is to accept that you should be able to create great work with what you’ve got. Buying stuff is a convenient and expensive distraction. You need a decent camera, a decent lens, and a light meter. Until you can use those tools consistently and masterfully, don’t spend another dime. Spend money on equipment ONLY when you’ve outgrown your current equipment and you’re being limited by it. There are no magic bullets.
- Learn that people photography is about people, not about photography. Great portraits are a side effect of a strong human connection.
- Never forget why you started taking pictures in the first place. Excellent technique is a great tool, but a terrible end product. The best thing your technique can do is not call attention to itself. Never let your technique upstage your subject.
- Never compare your journey with someone else’s. It’s a marathon with no finish line. Someone else may start out faster than you, may seem to progress more quickly than you, but every runner has his own pace. Your journey is your journey, not a competition. You will never “arrive”. No one ever does.
- Embrace frustration. It pushes you to learn and grow, broadens your horizons and lights a fire under you when your work has gone cold. Nothing is more dangerous to an artist than complacence.
- CJ
You can view more of Cheryl’s work here/











